UGC stands for user-generated content: content that looks like it was made by a real customer. A UGC creator makes that content for brands to use. An influencer posts content to their own audience. Both make videos about products, but brands pay for different things.
If you're starting from zero followers, UGC is the faster way to get paid, because your audience doesn't matter. If you already have an engaged audience, you can do both: charge for posting to your followers and charge separately when a brand wants the content for its own ads.
Ready to try it? Here's our step-by-step guide on how to start UGC.
Yes. Many creators do both. Price them separately: a fee for posting to your audience, and a fee plus usage rights when the brand uses your content in its own marketing.
Moli handles your media kit, rates, pitching and brand deals whether you're a UGC creator, an influencer or both.
Try Moli freeYou don't need followers to start UGC. You need a niche, a small portfolio, a rate, and a simple way to pitch brands every week. Here's the whole plan, step by step.
Every UGC creator starts with an empty portfolio. Here's how to fill it with five videos brands actually want to see, using things already in your house.
Your first rate is the one you'll be nervous to say out loud. Here's how to build it, what to charge extra for, and when to raise it.