Pricing is where most new UGC creators freeze. The fix is to decide your rates before a brand asks, write them down, and quote them calmly. Here's how to build yours.
Your base rate covers one video: the idea, filming, editing a simple cut, and your time. Pick a number you'd be happy to film for tomorrow, not the lowest number you think a brand will accept. Look at what creators in your niche with a similar portfolio charge, and start there.
Organic usage (the brand posts your video on its own pages) is usually included. Paid usage (the brand runs your video as an ad) and whitelisting (the ad runs from your account) are worth more, because your face is selling their product for a long time. Price them by how long they last, like 30, 60 or 90 days, and never give them away for free.
Most brands need more than one video. A 3-video package at a small discount per video is an easy yes for them and more money for you. Monthly packages are even better: steady income and less pitching.
Say it plainly, once, without apologizing: "My rate for one video with three hooks is X. Paid usage for 30 days is Y." If their budget is lower, ask what it is and offer fewer deliverables instead of a lower price for the same work.
New to all of this? Start with our step-by-step guide on how to start UGC.
Make free sample videos for your own portfolio, but charge brands for the content they use. Gifted product alone isn't payment for UGC.
Usage rights say where and for how long a brand can use your content. Using it as a paid ad, or running it from your account (whitelisting), should cost extra and have an end date.
Moli's rate card holds your prices and packages, and can show them on your media kit so brands see them before they ask.
Build my rate card, freeYou don't need followers to start UGC. You need a niche, a small portfolio, a rate, and a simple way to pitch brands every week. Here's the whole plan, step by step.
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